Sunday, August 11, 2013

Healthcare Communication and Marketing

Roland Hughes Public Relations (RHPR) is a specialist healthcare communication and marketing consultancy which devises and implements public relations, marketing and direct communication campaigns for the pharmaceutical, biotechnology and medical device industries as well as non-government organisations and government.

We provide our clients with extensive experience, outstanding outcomes and unparalleled expertise in the healthcare arena.

Key strengths are developing innovative campaigns for ethical pharmaceuticals using broadcast-standard video, web, social and traditional media in integrated campaigns.  All electronic digital campaigns are backed by in-depth strategy and copywriting producing high quality, "news value" material in print, web and on-demand forms.  All designed to strengthen the impact and influence of the message.

We operate as our clients own media agency.  We report on meetings, conduct interviews with key influencers, producing full interactive live TV coverage delivered via the web with real time interaction, questions and answers and evaluation of audience response.

Areas of expertise include: cardiology, oncology and haematology, nephrology, orthopaedics, sleep medicine, endocrinology, neurology, psychiatry, etc.

Whether it's a new product being launched, a campaign to take market share, introduce a new medical procedure, formulate guidelines or cover a peak speciality meeting RHPR can provide all your communication needs.  We've worked for all the major healthcare companies (in Australia and internationally) as well as peak healthcare associations and government.

Our brand new initiative is (the)GEN.  http://thegen.com.au

(the)GEN is an on-demand health channel bringing you the latest information on health, medical illness and disease straight from the experts themselves.
Marketing Meds brings you thoughts and initiatives from the world of health care communication.
http://marketingmeds.blogspot.com.au

To get in touch email: roland@rhpr.com.au or telephone: +61 2 9954 1927.